NYT bestselling author and ghostwriter, Erica Florentine, contacted me because she was leveling up and wanted her website to better reference where she is in her career. As a ghostwriter, however, most of her projects are under NDA so she wasn’t sure how to do it. She wrote: “…many of my books are under NDAs and I can’t promote them there. That said, I realize I need something more engaging to send potential ghostwriting clients…”
She had great, new photography to work with, and as a writer with marketing knowledge was able to write some great copy for herself, even if the idea of self-promotion didn’t always make her feel 100% comfortable.
I created a website for her that talks directly to what she does, how it works, how much people love working with her, and the success she’s had without referencing specific projects. It was a wonderful challenge and I think the results will help bring her continued success with her already successful ghostwriting career. I’m so grateful to have been a part of this project.