Project Description

Ghostwriter Website Design for Erica Florentine – Ideal for Professional Writers, Ghostwriters, Editors, and Service Providers Needing Discreet, Client-Attracting Sites (No Portfolio Required).

I love working with people who are passionate about what they do — and Kate is certainly one of them. From our very first conversation I could tell she would be someone who’d take pride in her work and I was right. My website came out even better than I could have imagined! Kate is a problem-solver for sure. Given my profession as a ghostwriter, I’m not able to talk about most books I work on due to client NDAs so I came to Kate not really knowing what to do. She met my concern with lots of excellent suggestions. Not only do I now have a very aesthetically pleasing site to show potential clients, I also have content on there that will really help me sell my services thanks to Kate’s recommendations. 10/10 experience!

– Erica Florentine

Erica (a NYT bestselling author and ghostwriter) needed to “level up” her site to better reflect her career progression and attract additional high-profile clients, but most projects were confidential. She supplied her own photography and marketing copy (despite self-promotion discomfort). I built her a site that focuses on her services, process, client love, and successes—without referencing specific books.

The Challenge: Erica needed an updated site to showcase her career evolution and draw ghostwriting inquiries, but NDAs prevented naming books/projects.

My Solution: Built a direct, engaging WordPress site centered on her services (memoir/self-help/business nonfiction) and what it’s like to work with her, process timeline, client testimonials, and successes—using her photography/copy and adding content recommendations to sell without specifics.

Results: A professional, aesthetically pleasing hub that helps convert inquiries into clients—supporting her thriving ghostwriting practice.

Ideal For:

• NYT Bestselling Author & Ghostwriter
• Memoir, Self-Help, Business Nonfiction Book Websites
• NDA-Friendly Designs for Confidential Professionals
• Process-Focused Sites with Strong Testimonials & Copy
• Elegant Platform for High-End Freelance Services

Need a discreet site that sells your expertise? Schedule a Free Chat.