Project Description

We all love the design. It looks great, clean and modern. We’re so excited with the direction you’ve set!

– Dr. Helen McKibben & Team

Dr. Helen McKibben, a clinical psychologist with over 35 years of experience, and her team reached out because she was preparing to release her self-help book Drop: Making Great Decisions—a unique technique using neuroscience to retrain the brain, resolve triggered emotions, engage untapped emotional instincts, and make better life choices. Her existing website wasn’t cohesive or on-brand, and she needed a fresh, professional site to showcase the book, her extensive career, and the supporting materials/techniques developed over decades.

We created a clean, modern design that centers the book and her “Dropping to the Blank Screen” method while providing an authoritative platform for therapy insights, speaking engagements, and reader connections—perfectly timed for the book’s launch.

The Challenge: The old site lacked brand alignment and visual cohesion, making it hard to effectively promote a major new book release or convey the depth of Dr. McKibben’s expertise in psychology, neuroscience, and emotional decision-making. It needed to feel trustworthy and approachable for readers seeking self-help tools, potential therapy clients, event organizers, and media—while supporting easy updates for future content.

My Solution: We designed a restrained, high-end site with strong typography, calming neutrals, and clear hierarchy that lets the book’s core message (“trust your brain, resolve triggered emotions, make great decisions”) shine. The layout prioritizes the book and bio while offering intuitive navigation to experience highlights, contact for speaking/interviews, and a professional tone that builds trust.

Results: The new site launched ready for Drop: Making Great Decisions, serving as Dr. McKibben’s central online hub. It elevates her brand as a seasoned therapist and innovative author, drives book awareness and inquiries, facilitates speaking opportunities, and provides a polished, modern presence that matches her expertise. The client and team were thrilled: “We all love the design. It looks great, clean and modern. We’re so excited with the direction you’ve set!”

Critical Elements Delivered:

• Dedicated book page for Drop: Making Great Decisions with synopsis (neuroscience-based technique for brain retraining, emotional instincts, better choices), key benefits, and purchase/learn-more links
• Bio/about section highlighting 35+ years as a clinical psychologist, doctorate credentials, licenses, national certification, and passion for brain-emotion interactions
• Integration of supporting materials/techniques from her career (e.g., “Dropping to the Blank Screen” method)
• Clear calls-to-action for speaking engagements, interviews, events, and general contact
• Clean, modern, responsive design with therapeutic/calming aesthetic for trust and readability
• SEO-friendly structure targeting “therapist author website,” “self-help neuroscience book site,” and McKibben-specific terms

Type of Project: Author Websites, Therapist Author Websites, Book Websites, Mental Health & Wellness Sites, Nonfiction Authors, Self-Help Book Website Design

Ready for a therapist or self-help author website that launches your book and showcases your clinical expertise? Schedule a Free Chat.