Project Description

As a book author and speaker, I could not be more happy with the professional and beautiful website that Kate designed for me. She has a unique combination of technical knowledge and design skill. She gave me thoughtful feedback to the content I provided, and created an engaging site to successfully promote my book and speaking services.

– Dr. Amy Diehl

Dr. Amy Diehl, award-winning IT leader, gender equity researcher, and sought-after speaker, contacted me ahead of launching her debut book Glass Walls (co-authored with Leanne Dzubinski). Frustrated with her existing site’s limitations for adding content and updates, she needed a flexible, professional redesign that would spotlight the new book, her speaking career, published articles (Harvard Business Review, Fast Company, Ms. Magazine), and expertise in gender bias, inclusive workplaces, and women in leadership.

We incorporated her excellent new photography to create an engaging, authoritative online presence that positions her as a leading voice in DEI and workplace equity.

The Challenge: The old site restricted easy content management and didn’t adequately highlight her multifaceted career — book promotion, keynotes/workshops on overcoming gender barriers, scholarly research, and consulting/expert witness work. It needed to feel polished and empowering to attract event organizers, organizations, readers, and media while supporting future growth.

My Solution: We built a clean, modern, flexible WordPress site with strong visual hierarchy, elegant typography, and a empowering yet professional tone. The design centers her book and speaking as core drivers, with intuitive navigation for visitors to quickly explore her expertise, book details, events, and writings.

Results: The refreshed site launched successfully alongside Glass Walls, providing Dr. Diehl a powerful platform to promote her book, secure speaking engagements, and share her research. It delivers a cohesive brand that matches her scholarly and influential status, with easier updates for new articles, events, or projects. Client feedback highlights its beauty, professionalism, and effectiveness in driving book/speaking promotion.

Critical Elements Delivered:

• Prominent book showcase for Glass Walls with synopsis, co-author info, purchase links, and key concepts (e.g., the six gender bias barriers)
• Dedicated Speaking & Events section for keynotes, workshops, and upcoming/past engagements on gender bias, inclusive leadership, and overcoming adversity
• Published Writing / Resources area highlighting peer-reviewed articles, HBR pieces, media features, and the Gender Bias Scale for Women Leaders
• About section emphasizing her credentials as CIO, researcher, author, speaker, consultant, and expert witness
• Strong calls-to-action for speaking inquiries, book purchases, and contact
• Responsive, mobile-first design optimized for professionals, event planners, and readers
• Integration of high-quality new photography to convey approachability and authority

Type of Project: Author and Speaker Websites, Speaker Websites, Book Launch Websites, Nonfiction Authors, Leadership & DEI Sites, Gender Equity Author Website, Women in Leadership Speaker Site

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