Most people are under time constraints — they have lots going on and not enough time to do everything.  So things sneak up on them and then need to be done in a hurry.  We’ve all been there.  But what are you to do when you need a web presence ASAP, but don’t have the time to plan and implement the whole site before your deadline?  Create a page that has the critical details on it and then plan out the rest of your site knowing that your web presence, while minimal, is still working for you.

Do not settle for an old school “under construction” page, or for the domain parking page that your registrar puts up there to make money off of you while you get your site underway.  The page you create should have some basic, but critical information on it.

Here’s what I mean…  lets say you’re an author creating a book website:  You’ve been focused on getting the cover design just right, and the final touches to the content… the galleys are about to go out with your web address printed on them, and there’s no way your website will be finished in time.  But there are some basic things that you already have:

  1. You have your cover design. So even if you don’t know what the overall look & feel of your website will/should be, you can work with the aesthetic that’s been established by the cover art.  And you don’t need design too much at this point — just keep it super clean and simple and it won’t matter if after you launch the site it looks quite different.
  2. You have your contact information. You want to make it easy for people to get in touch with you about your project.  Include at least an email address here.  If you’re already using social media for self promotion, include a link to your Twitter and Facebook pages, or widgets that show the latest content from your feed and allow people to friend you.   If you have a blog, you can place a small feed of your blog’s content right there on the page, and a link to subscribe.
  3. You know what your project is about. A short synopsis to help people know they’re in the right place and to leave them intrigued is very helpful.  After all, you want them to come back after the site fully launches – so leave them wanting more.  Some people have an email signup so that interested parties can be notified when things change, or they can receive a newsletter with updates — this is a great way to stay in touch with people who you can then encourage to come back and see the site after the launch.

If you plan to build your site in WordPress (my CMS platform of choice), there are even free themes or plugins that make having a “Coming Soon” page super easy:

If you don’t plan to use WordPress, you or your web designer can easily (and quickly) create a holding page for your website that has exactly what you want on it.

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If you’re interested in diving into more details about this topic (and many others!), check out my Author Website Planning Kit which details out everything you need to know to build your own author website.

This document consolidates, updates, and fleshes out my most popular and helpful articles written for authors and writers into a single, affordable resource. If you’ve been thinking about it for a while, but aren’t sure where to start, what platform to use, and what key decisions you’ll face, this planning kit is for you.

Interested in working with me on your author website? Contact me to schedule a chat.

 Author Website Planning Kit

Meet the Author

Author Website Designer, Kate Anchev

Author website designer, Kate Anchev, specializes in author websites for authors, publishers, and book promotion that are clean and goal-oriented to help authors tell their stories online. With many years of experience, Kate not only creates beautiful, easy-to-use, fresh designs, but also helps you make strategic decisions about your whole web presence, soup to nuts. If you’re interested in talking with Kate about your project, get in touch with her to schedule a chat.

Note that links to SiteGround author website hosting services throughout this website are affiliate links. I use and recommend these services not only because I receive a small commission if you purchase from them, but because I believe they are doing the best job possible.