As an author, of course you want to create engaging and informative content for your author website. But what does that mean? How do you best connect with potential fans? What keeps them coming back for more? How is writing content for your author website different than writing your book? As an author website designer who has worked with folks from best-selling authors and Read more...
You're working on your author website, which is great, and you're thinking about the kind of content you might include. You see all these authors with Media pages and you're thinking you need one too, but what kind of content do you include on it? And if you're a new author, do you even need one at all? Let's start by defining what a Media Read more...
Back in 2012, I wrote an article for this site titled, "Author & Book Websites: What to Include?" Lots of things have changed with the internet with respect to author websites over the last six years, so I thought it was time to revisit the topic! What do you include in an author website these days? And how is it different than what I wrote Read more...
Many experts in their field, be it scientific, business-related, personal-growth-related, or otherwise, often write a book at some point in their career. Either they self-publish as a way to create a resource cataloging their knowledge to-date to share with others, or they're tapped by a publisher to do the same. Author websites for experts are a little different than author websites for novelists as you Read more...
Henry David Thoreau Quote (From Kathleen Conklin on Flickr) Website content with images is more interesting & engaging + more likely to be shared. It's so simple! Just put images with your content! Right? But what if you're an author -- authors often have lots of words, but not many pictures -- it's the nature of the gig. What do you do then? Read more...
When I work with authors, there isn't usually a dearth of material for their website... they've usually already come up with some focused content about their book(s) and themselves for the jacket if nothing else. But often it isn't designed for the web -- sometimes it's too wordy, sometimes it's too generic, sometimes it doesn't target their audience with key phrases to bring search traffic Read more...
