Current Trends in Author & Book Promotion

While it remains relevant for an author to have a website to act as a hub for their presence and content online, the ways in which authors market their work and connected with their target audience continues to evolve. New technologies not only give authors new tools for promotion, but they also help shape reader expectations. When I first started doing this work, social media Read more...

When Self-Promotion is Challenging for Authors

Self promotion doesn’t come naturally for many people, not just authors. Some people find it easy to talk about themselves, and share their strengths and accomplishments, but lots of folks don’t. It can be difficult for several reasons: Fear of Rejection: Many people fear being judged or rejected when promoting themselves. They worry about what others might think of them or their work, and this Read more...

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