Many authors wear multiple hats. Maybe you're an author and an illustrator, or an author and a speaker, or an author of multiple genres, or an author and an educator. It's increasingly common that your author website needs to appeal to multiple audiences, but I know that some authors are confused about whether they can put everything they do in one website, or whether they Read more...
Any brand aspires to reflect back the expectations of their target audience. When what a person or company offers in in sync with what their audience expects, you get brand synergy. So what does that mean for authors? Beyond a logo, tagline, color scheme, or headshots, an author brand includes how you are perceived through your writing, both in your books and online. It establishes Read more...
Choosing an online identity doesn't mean you're locked into it forever, or that you can't branch out, but it does give you a starting point to establish yourself when you're just starting out or are working to establish your brand.
