While it remains relevant for an author to have a website to act as a hub for their presence and content online, the ways in which authors market their work and connected with their target audience continues to evolve. New technologies not only give authors new tools for promotion, but they also help shape reader expectations. When I first started doing this work, social media Read more...
Self promotion doesn’t come naturally for many people, not just authors. Some people find it easy to talk about themselves, and share their strengths and accomplishments, but lots of folks don’t. It can be difficult for several reasons: Fear of Rejection: Many people fear being judged or rejected when promoting themselves. They worry about what others might think of them or their work, and this Read more...
As an author, of course you want to create engaging and informative content for your author website. But what does that mean? How do you best connect with potential fans? What keeps them coming back for more? How is writing content for your author website different than writing your book? As an author website designer who has worked with folks from best-selling authors and Read more...
Many authors wear multiple hats. Maybe you're an author and an illustrator, or an author and a speaker, or an author of multiple genres, or an author and an educator. It's increasingly common that your author website needs to appeal to multiple audiences, but I know that some authors are confused about whether they can put everything they do in one website, or whether they Read more...
Any brand aspires to reflect back the expectations of their target audience. When what a person or company offers in in sync with what their audience expects, you get brand synergy. So what does that mean for authors? Beyond a logo, tagline, color scheme, or headshots, an author brand includes how you are perceived through your writing, both in your books and online. It establishes Read more...
Choosing an online identity doesn't mean you're locked into it forever, or that you can't branch out, but it does give you a starting point to establish yourself when you're just starting out or are working to establish your brand.
