Stacey Murray of Organized Artistry wanted a complete brand overhaul. Her logo and website had served her business well over the years, but she wanted a fresh & up-to-date look for her small business that spoke to where she wants it to go. We started with her logo design, and I worked with themes around organization, and also the idea of creating order out of chaos. Creating the abstract squiggle that resolves into the “O” of the business title is a unique way to get that point across without using any specific organization imagery. This allows Stacy to take her business in any direction she wants, and the squiggle acts as great, stand-alone iconography she can use throughout her marketing collateral and beyond.

See alternate logo design ideas proposed for this project.

As soon as I saw Kate’s website and portfolio, I knew she had to be the person to redesign my 12-year-old company logo and website. I was drawn to her experience working with small businesses and authors as well as her portfolio of creative logos and websites. She listened to my needs and desires and turned them into o a perfectly-suited logo and website for my company. I get so many compliments on my new, vibrant website and I smile every time I see it. Kate was a pleasure to work with–I feel very lucky to have found her!
– Stacey Agin Murray, Owner of Organized Artistry