A local Portland-based personal trainer needed a branding overhaul on a budget. She wanted to start with the logo, which she would then put into use on business cards, and eventually her website and other marketing collateral. The logo needed to communicate her natural, integrated approach to fitness with a slightly feminine touch while still being visually strong.
I honestly had no idea what I wanted. I had a million different ideas and none of them made sense. Kate helped me untangle the mess in my brain with great questions and examples of logos that represented descriptors I was throwing out. I love the logo we came up with! Particularly the sun spiral in the corner, which Kate was wonderful enough to twist ever so slightly when I asked. It is a little detail, but it mattered to me, so it mattered to her.
– Brandie Sylfae, Personal Trainer & Owner of NBS Fit
Kate McMillan specializes in websites for authors & books that are clean, easy-to-use, and goal-oriented so that her clients have a successful platform to support what they love to do. With many years of experience, Kate not only creates beautiful, easy-to-use, fresh designs, but also helps you make strategic decisions about your whole web presence, soup to nuts. If you’re interested in talking with Kate about your project, get in touch with her to schedule a chat.More posts by Kate McMillan