Author Reed Hundt needed a book website for his new project, A Crisis Wasted: Barack Obama’s Defining Decisions. He wanted a site that was serious, sophisticated and professional, and that aligned with the visual design of the book cover. He also wanted something simple and easy to use, but not in a way that sacrificed a compelling design. The strength of the cover image was my jumping off point for a design that used color and typography to do the heavy lifting of delivering the message of the book.