This week in the Client Spotlight is Diana Raab, author of the award-winning memoir Regina’s Closet & other great works. Diana’s comprehensive website highlights her appearances, her current projects, her future projects, her press mentions and reviews, and lots of information about her published works. She updates it frequently to keep the content fresh, and is always exploring new ways to reach her audience online.
What do you wish you’d known about creating an online presence before you started?
You must think of all the ways you can to drive traffic to your site.
What’s the most important thing you learned about online marketing along the way?
I learned that whenever possible you need to link back to your website, whether you are answering emails or responding on someone’s blog or sending snail mail. It also helps to join as many social organizations as possible.
What’s the best advice you have for someone just getting started now?
Keep your website up-to-date. Instead of bombarding Kate with one or two updates more frequently, what I do is keeping a running list and wait until I have at least 5-10 items which need updating before sending to her.