When Self-Promotion is Challenging for Authors

Self promotion doesn’t come naturally for many people, not just authors. Some people find it easy to talk about themselves, and share their strengths and accomplishments, but lots of folks don’t. It can be difficult for several reasons: Fear of Rejection: Many people fear being judged or rejected when promoting themselves. They worry about what others might think of them or their work, and this Read more...

5 Tips for Writing Effective Author Website Content

As an author, of course you want to create engaging and informative content for your author website. But what does that mean? How do you best connect with potential fans? What keeps them coming back for more? How is writing content for your author website different than writing your book? As an author website designer who has worked with folks from best-selling authors and Read more...

Finding the Perfect Author Website Designer

I recently wrote an article about finding author website design services, where I covered the available options and how to evaluate designers in the hiring process. However, I didn't discuss the importance of "soft skills" that make someone a good fit. I dislike the term "soft skills" because it implies that interpersonal skills are less important than practical skills, which is simply not true. Nevertheless, Read more...

What is the best platform to build an author website?

Like with many things in life, there's no straightforward answer to this question. It's a bit like asking, "why kind of car is best?" -- the answer depends on what you want out of a car. Happily there are really only three platforms to seriously consider for your author website in my opinion, Wix, Squarespace, and WordPress. In this article we'll talk about how Read more...

What to look for in an Author Website Designer

I've been an author website designer for over 15 years, and in that time I've learned many things about creating websites specifically for authors.  In the beginning, I most often worked with the digital marketing departments of traditional publishers who were not in a position to be creating author websites themselves.  They either didn't have the talent in-house, and/or weren't planning headcount for it because Read more...

WordPress vs Squarespace vs Wix for Author Websites

WordPress, Squarespace, Wix — there are great choices out there for what you might select as the platform to build your author website. So, how do you choose? Each of these options has pros and cons, and the landscape of building websites changes constantly over time. It’s a critical decision to make, but please don’t lose sleep over it. If things change for you in Read more...

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