Author SEO & Author Keywords: What Do You Need to Know?

One of the questions I ask my author website design clients when we first get started on their project is what they think their website's keywords should be. This helps me understand not only how they think about themselves, but also their understanding of SEO, how they think about their book(s), and how we might structure their website content for content marketing. Understandably, few Read more...

Must-Have Content for any Author Website Design

I’ve written before about the kind of content I suggest you include on your author website, but I recently realized some time has passed, so I thought it was time to revisit this critical topic. While my recommendations in that article still apply, I have some additional and updated thoughts about must-have author website content to help you get started on your author website journey. Read more...

When Self-Promotion is Challenging for Authors

Self promotion doesn’t come naturally for many people, not just authors. Some people find it easy to talk about themselves, and share their strengths and accomplishments, but lots of folks don’t. It can be difficult for several reasons: Fear of Rejection: Many people fear being judged or rejected when promoting themselves. They worry about what others might think of them or their work, and this Read more...

5 Tips for Writing Effective Author Website Content

As an author, of course you want to create engaging and informative content for your author website. But what does that mean? How do you best connect with potential fans? What keeps them coming back for more? How is writing content for your author website different than writing your book? As an author website designer who has worked with folks from best-selling authors and Read more...

Finding the Perfect Author Website Designer

I recently wrote an article about finding author website design services, where I covered the available options and how to evaluate designers in the hiring process. However, I didn't discuss the importance of "soft skills" that make someone a good fit. I dislike the term "soft skills" because it implies that interpersonal skills are less important than practical skills, which is simply not true. Nevertheless, Read more...

What is the best platform to build an author website?

Like with many things in life, there's no straightforward answer to this question. It's a bit like asking, "why kind of car is best?" -- the answer depends on what you want out of a car. Happily there are really only three platforms to seriously consider for your author website in my opinion, Wix, Squarespace, and WordPress. In this article we'll talk about how Read more...

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