An author does not necessarily need a logo. Unlike businesses or brands, authors typically promote themselves and their work through their name and book covers. While a logo can be a useful branding tool for businesses, it is not a standard requirement for authors. However, some authors may choose to create a personal logo or a stylized version of their name to use on their Read more...
One of the questions I ask my author website design clients when we first get started on their project is what they think their website's keywords should be. This helps me understand not only how they think about themselves, but also their understanding of SEO, how they think about their book(s), and how we might structure their website content for content marketing. Understandably, few Read more...
I’ve written before about the kind of content I suggest you include on your author website, but I recently realized some time has passed, so I thought it was time to revisit this critical topic. While my recommendations in that article still apply, I have some additional and updated thoughts about must-have author website content to help you get started on your author website journey. Read more...
Self promotion doesn’t come naturally for many people, not just authors. Some people find it easy to talk about themselves, and share their strengths and accomplishments, but lots of folks don’t. It can be difficult for several reasons: Fear of Rejection: Many people fear being judged or rejected when promoting themselves. They worry about what others might think of them or their work, and this Read more...
As an author, of course you want to create engaging and informative content for your author website. But what does that mean? How do you best connect with potential fans? What keeps them coming back for more? How is writing content for your author website different than writing your book? As an author website designer who has worked with folks from best-selling authors and Read more...
As an author website designer, my knee-jerk reaction is, of course, an enthusiastic yes! But as someone who really likes to understand the why of things, I also regularly ask myself why that's true. Where is the value for the author? How can I make sure the work that I do is contributing to that value? When I think about it and distill it Read more...
I recently wrote an article about finding author website design services, where I covered the available options and how to evaluate designers in the hiring process. However, I didn't discuss the importance of "soft skills" that make someone a good fit. I dislike the term "soft skills" because it implies that interpersonal skills are less important than practical skills, which is simply not true. Nevertheless, Read more...
This article is designed to help you better understand what the options are when looking to hire an author website designer. There are lots of great choices out there now, so how do you best evaluate them to figure out who to hire? When you are looking for author website design services, it's important to understand that you might be looking for a handful Read more...
Like with many things in life, there's no straightforward answer to this question. It's a bit like asking, "why kind of car is best?" -- the answer depends on what you want out of a car. Happily there are really only three platforms to seriously consider for your author website in my opinion, Wix, Squarespace, and WordPress. In this article we'll talk about how Read more...
Next week I'll start work on an author website for a poet, so I've been reflecting on what sets a poet website design apart from other author website designs. I've been lucky enough to work with some great poets on their author websites, including Sophie Cabot Black and Lee Woodman. And as much as any author website's goal is to create an immersive and experiential Read more...
