What to Title Your Blog Posts and Why it Matters

I try to see everything as an opportunity, including my mistakes. After all, it's a great way to learn and level up. I see everything you add to your website, or your internet presence in general, as an opportunity to better connect with your audience and reinforce your brand. I've previously written about your website's About or Bio Page and what to include, and how Read more...

5 Easy & Fast Ways to Improve Your Website Instantly

As a website designer, I know that sometimes when your website is really out-of-date (content & technology-wise), the best thing to do is to start over with a new strategy & platform that works best for where you are now. But sometimes you don’t have the time or budget for that. Or, maybe your website is mostly working for you, but it isn’t perfect and Read more...

Your Website’s Media Page – Tips on What to Include

A Media page, sometimes called a Press or News page, a Press Kit, or a Media Kit is a page of your website designed as a specific marketing tool for those people who want to learn more about you, but also (and especially) those who want to write about you. Whether you'll selling a product or a service, or yourself as an expert, a Media Read more...

Your Website Bio Page – Tips on What to Include

There’s a time for modesty, and it’s not when you’re writing about yourself on your own website. There are no extra points for mystery. But time after time I see website bios (particularly from authors as I’m an author website designer) on website About or Biography pages that are just a few boring sentences, usually ending in something like, “[Firstname] lives in [hometown] with their Read more...

Color: A Great Storytelling Device for Your Website

My husband, Graeme, is into comic books. So much so, in fact, that he’s dedicated part of his professional writing career to writing about them. As the wife of one so enamored of words-with-pictures, you can imagine that I too have enjoyed some comics in our time together, sometimes if only by proxy. You might be wondering what this has to do with making websites… Read more...

Website Positioning: What Will Your Site Do For Me?

In working with clients as an author web designer, I do more than just create layouts and make things beautiful. Mainly, I help my clients figure out how to position themselves through their site so that they can meet the goals they have for their business. There are so many ways to go about creating a website, and deciding what to include and what to Read more...

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