Blog

I try to see everything as an opportunity, including my mistakes. After all, it’s a great way to learn and level up. I see everything you add to your website, or your internet presence in general, as an opportunity to better connect with your audience and reinforce your brand. I’ve previously written about your website’sRead more

There are a couple of elements to track when it comes to keeping your website updated: First is the technology. WordPress is constantly releasing updates of itself, as is true for any plugins you use, and potentially even your theme. Think of it just like the apps on your phone — just as your phoneRead more

As a website designer, I know that sometimes when your website is really out-of-date (content & technology-wise), the best thing to do is to start over with a new strategy & platform that works best for where you are now. But sometimes you don’t have the time or budget for that. Or, maybe your websiteRead more

A Media page, sometimes called a Press or News page, a Press Kit, or a Media Kit is a page of your website designed as a specific marketing tool for those people who want to learn more about you, but also (and especially) those who want to write about you. Whether you’ll selling a productRead more

There’s a time for modesty, and it’s not when you’re writing about yourself on your own website. There are no extra points for mystery. But time after time I see website bios (particularly from authors) on website About or Biography pages that are just a few boring sentences, usually ending in something like, “[Firstname] livesRead more

My husband, Graeme, is into comic books. So much so, in fact, that he’s dedicated part of his professional writing career to writing about them. As the wife of one so enamored of words-with-pictures, you can imagine that I too have enjoyed some comics in our time together, sometimes if only by proxy. You mightRead more

In working with clients as a web designer, I often do more than just create layouts and make things beautiful. Mainly I help my clients figure out how to position themselves through their site so that they can meet the goals they have for their business. There are so many ways to go about creatingRead more

Most people are under time constraints — they have lots going on and not enough time to do everything.  So things sneak up on them and then need to be done in a hurry.  We’ve all been there.  But what are you to do when you need a web presence ASAP, but don’t have theRead more

My Headshot You likely have an “About Me” or “About Our Company” or “About Us” page on your website. And you certainly have a thumbnail image that you use for your social media profiles (if you’re not using a logo or brand). Occasionally you might be asked to be interviewed on a blog, or anRead more

We all know how it’s important to make meaningful connections with your clients and/or customers. One of the ways you can do this is by sharing with them not only through Twitter and Facebook, but also through YouTube and Flickr. Your brand is an extension of your personality, so use the great tools out there that help you bring it to life!