How to Use Instagram as an Author

If you're an author and you haven't yet started your Instagram account, it's time! It's still the fastest-growing social media platform, often used daily (if not multiple times a day) by its users. In addition, Instagram has hundreds of millions of active users per month, and fully one third of those users have purchased something they first discovered on the platform. Those are some compelling Read more...

Outsourcing your Social Media Marketing

Recently I wrote about the importance of delegating when it comes to running your business & maintaining your sanity.  Among the tasks that may be delegated is the generation of blog posts, Tweets, Facebook or Pinterest content (among others).  While there is nothing quite like your authentic voice — and you probably should add your own personal touch from time-to-time — it is possible for Read more...

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