If you're an author and you haven't yet started your Instagram account, it's time! It's still the fastest-growing social media platform, often used daily (if not multiple times a day) by its users. In addition, Instagram has hundreds of millions of active users per month, and fully one third of those users have purchased something they first discovered on the platform. Those are some compelling Read more...
Social Media! It's everywhere! It's on everyone's mind! Everyone is talking about it! Some of it is hype & some of it is truth. I often get asked to distinguish the two, and almost everyone wants to know the "magic formula" for social media advertising success. While there are certainly some things you can do to gain success, there is no magic bullet or single Read more...
If you're considering creating a Facebook fan page, or already have one and want to improve it, here are a handful of tips to help you get the most out of your efforts: Specifically ask people to "Like" the page. It's been shown that Facebook pages that specifically ask people to click the "Like" button are much more successful at acquiring fans. Lets face it, Read more...
NOTE: Since this post was written Facebook has (of course) changed the way that Pages display multiple times. The below points remain relevant, however, even with new display parameters. Recently I've been asked about which to invest in first for an online platform if you had to choose just one: a Facebook page or a website. Like with most things, it depends! There are a Read more...
Recently I wrote about the importance of delegating when it comes to running your business & maintaining your sanity. Among the tasks that may be delegated is the generation of blog posts, Tweets, Facebook or Pinterest content (among others). While there is nothing quite like your authentic voice — and you probably should add your own personal touch from time-to-time — it is possible for Read more...
We all know how it's important to make meaningful connections with your clients and/or customers. One of the ways you can do this is by sharing with them not only through Twitter and Facebook, but also through YouTube and Flickr. Your brand is an extension of your personality, so use the great tools out there that help you bring it to life!
