Blog

The thing I help my clients with the most, beyond actually designing & building their websites, is in helping them articulate why they want to have an author website in the first place.  Many people know they need to have a website for their business, and many have a general idea that they want it toRead more

I have a similar conversation with lots of my author website clients — it starts a little something like this: “Do I really need a blog? I have no idea what I’d write about!” Sound familiar? Lots of authors feel this way — despite choosing to be writers, they don’t see the value in writingRead more

I give lots of advice on this blog to authors on the web.  It’s because I make my living building websites and recommending how to create successful author platforms, so I’ve seen lots of examples of what can be successful and what might not work as well — and I like sharing information for theRead more

One of the questions I’m frequently asked in my first conversations with clients about their new author websites is when should they have their new site ready. I most often talk with authors months ahead of their book launch, which allows plenty of time for strategy and creation, but the actual launch date comes downRead more

As an author, there’s a natural fit for what images you might use on your website: your book cover(s) & your author photo. But did you know that the filename of those images and the Alt and Title tags you included when adding them to your site are huge influencers of their searchability? Let meRead more

Many experts in their field, be it scientific, business-related, personal-growth-related, or otherwise, often write a book at some point in their career.  Either they self-publish as a way to create a resource cataloging their knowledge to-date to share with others, or they’re tapped by a publisher to do the same. Author websites for experts areRead more

There are a couple of elements to track when it comes to keeping your website updated: First is the technology. WordPress is constantly releasing updates of itself, as is true for any plugins you use, and potentially even your theme. Think of it just like the apps on your phone — just as your phoneRead more

Self-published authors wear lots of hats and spin many plates. They handle everything from the creation of their book through to publication, promotion and sales. And they’ve invested lots of time and money into their project. It’s a huge undertaking! They often have to determine where it makes sense for them to invest in learningRead more

Every author & publisher wants a top author website.  That means they (understandably) want to stand out from the crowd, bring in a new audience, and enhance their brand.  And some people approach these goals by throwing everything but the kitchen sink into the website. Photos and graphics and animations? “Sure!” – Lots of textRead more

You’ve likely heard that you need to have a responsive website. And you may already know what that means. But if you don’t, here’s the definition according to Wikipedia: Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation withRead more