Blog

Sometimes as an author, it’s difficult to get into the mode of thinking about your author website visitors and what they might want out of your site.  You’re likely in the process of releasing your new book, after all, which includes tying up loose ends, scheduling publicity campaigns, and managing your release team.  It canRead more

I recently wrote about How to Use Instagram as an Author, showing examples of what kind of content you might share, and why it’s valuable to you as part of your author platform. Today I’m going to talk about how you can integrate your Instagram feed into your website, and why you should consider doingRead more

If you’re an author and you haven’t yet started your Instagram account, it’s time! It’s still the fastest-growing social media platform, often used daily (if not multiple times a day) by its users. In addition, Instagram has hundreds of millions of active users per month, and fully one third of those users have purchased somethingRead more

Back in 2012, I wrote an article for this site titled, “Author & Book Websites: What to Include?” Lots of things have changed with the internet with respect to author websites over the last six years, so I thought it was time to revisit the topic!  What do you include in an author website theseRead more

If you’re an unpublished author, do you really need a website?  Like so many things, the answer is, “It depends.” Here are three situations you might find yourself in, and strategies you may be considering: Are you looking for a publisher? If so, having a website will allow you to demonstrate that you understand your audience andRead more

It’s a big deal to find the right person to build the best author website design for you!  You’ve worked really hard on your book, and also on getting it to the point of release. And you’re all set to work hard marketing it once it’s available to the world. If making a living asRead more

There are three elements that some author websites use that make all the difference in their web presence.  It may be surprising to you that none of these secrets have to do with how the site looks, how fancy it is, what its budget is, or what platform it uses.  All of them have toRead more

Sometimes you’ll hear people say things like, “the only legitimate way to be an author is to find a big publisher to get your book out there.”  This word, “legitimate,” has always been troubling to me.  It’s a bunch of baloney, most of the time.  Sure, the only legitimate way to be a physician isRead more

I like the word Solopreneur. Obviously, it’s based on Entrepreneur, but the term distinguishes itself by suggesting that the subject works alone. True, not all entrepreneurs have employees but, increasingly, there’s a class of worker who not only doesn’t have employees, but doesn’t intend to have employees or to grow their business in a traditional sense. They’reRead more

Throughout my career I’ve been lucky enough to create author websites for some well-known folks. In some cases, I’ve worked directly with the celebrity author and, in other cases, I’ve created a site for a new book release or specific writing project via their publisher. Regardless of who I’m working with, there are some elementsRead more