Blog

Sometimes an author is successful enough that they don’t have to worry much about people finding them in search results and discovering their work, but more often than not, authors, especially new authors, are fighting to be seen, heard, and discovered in a sea of other authors and books. Much of your new audience willRead more

As an author website designer I’d say that nearly 50% of my author clients are self-publishing, and for a variety of reasons. When I first started doing this over 12 years ago that number was much lower, but as the ease of self-publishing has increased, along with lots of online advice on how to doRead more

I try to see everything as an opportunity, including my mistakes. After all, it’s a great way to learn and level up. I see everything you add to your website, or your internet presence in general, as an opportunity to better connect with your audience and reinforce your brand. I’ve previously written about your website’sRead more

Have you read the book, Essentialism: The Disciplined Pursuit of Less by Greg McKeown? I devoured it back in 2015 and it changed some fundamental things about my thinking. Namely, how to weed out distracting and unproductive thoughts so that I can focus on making a lasting and meaningful contribution. I’ve applied this to variousRead more

As a web designer, I’ve worked with many web hosts over the years. Unlike where your domain name is purchased, where your web hosting plan comes from is critical to the success of your website. Here’s some of what it determines: How secure your site is.  There are bad actors out there looking to exploitRead more

You’ve written a book.  Congrats!  That’s huge!  Once you decide on a release date, there’s a whole bunch of other things you need to do and plan for, including when to launch your author or book website.  There’s nothing that makes me sadder (career-wise) than having to turn down an author because they waited untilRead more

Any brand aspires to reflect back the expectations of their target audience. When what a person or company offers in in sync with what their audience expects, you get brand synergy. So what does that mean for authors? Beyond a logo, tagline, color scheme, or headshots, an author brand includes how you are perceived throughRead more

As the creator of a women-owned business myself, I understand what it takes to launch your platform, see it through, make strategic adjustments along the way, and remain agile into the future.  And I really enjoy working with other women entrepreneurs — it’s particularly rewarding to me to assist other women in fulfilling their ownRead more

If you’re lucky enough to be the author of a series of books, there are a few things to keep in mind when building your author website for your series.  Here’s what to consider whether you’ve published book one, or the whole series is available: What’s the setting & who are the characters?  It’s easyRead more

Something I like to do as I embark on a new year as an author website designer is re-examine what makes for great author website design.  I’ve been doing this for over a decade, and each year I am encouraged by something new on the list.  Sometimes it’s a change to technology, like how mobile-devicesRead more