Blog

Any brand aspires to reflect back the expectations of their target audience. When what a person or company offers in in sync with what their audience expects, you get brand synergy. So what does that mean for authors? Beyond a logo, tagline, color scheme, or headshots, an author brand includes how you are perceived throughRead more

As the creator of a women-owned business myself, I understand what it takes to launch your platform, see it through, make strategic adjustments along the way, and remain agile into the future.  And I really enjoy working with other women entrepreneurs — it’s particularly rewarding to me to assist other women in fulfilling their ownRead more

If you’re lucky enough to be the author of a series of books, there are a few things to keep in mind when building your author website for your series.  Here’s what to consider whether you’ve published book one, or the whole series is available: What’s the setting & who are the characters?  It’s easyRead more

Something I like to do as I embark on a new year as an author website designer is re-examine what makes for great author website design.  I’ve been doing this for over a decade, and each year I am encouraged by something new on the list.  Sometimes it’s a change to technology, like how mobile-devicesRead more

As an author website designer I’m constantly thinking about how to make sure my clients’ websites are not only created to meet their goals, but also easy for them to maintain and update.  I regularly talk with new clients about how difficult it was for them to update their previous sites: how they ended upRead more

Did you know that your author bio is a critical part of your media engagement and your book marketing efforts, and is often the most visited page of your author website other than your landing page? I’ve written about your website’s bio page before, and this time I thought I’d make it specific to whatRead more

I’ve previously written about How to Choose Your Author Domain Name, but the question comes up with my author website design clients again and again so I thought I’d write an updated post to make sure all bases are covered! If you’re not sure what a domain name is, and how it’s only one partRead more

If you’re a first-time author, congrats! It’s a massive undertaking to write a book, whether you’ve got a traditional publisher or not. When you get to the point of thinking about your author website (and see this post on Author Website Design for Unpublished Authors if you’re not yet finished with your book), you’ll wantRead more

When I work with author website design clients who aren’t already spending a bunch of time on social media, they often have a couple of questions about what it means for them to use social media to help promote their book.  First they want to know which platform they should use (Facebook or Instagram orRead more

As a website designer, one of the first things I do for my clients is make sure that they have a good web hosting solution. These days, many of my clients already have a website, they just need a new one, so I need to look to make sure that their existing web hosting planRead more