Blog

Many of the author websites I create are for authors who write as a second career.  Sometimes it’s something completely different than how they earn a living and they love that it balances their day job — the financial advisor who writes historic fiction for example.  Other times it’s a segue to retirement and something they’ve wantedRead more

Unlike an author website, which I’ve written about before, a book website features one book (or sometimes a series) and focuses on the world of that book.  Creating a book website allows you to optimize searchability throughout the site for the title & genre, and really allows you to create an immersive experience from top-to-bottom.Read more

The thing I help my clients with the most, beyond actually designing & building their websites, is in helping them articulate why they want to have an author website in the first place.  Many people know they need to have a website for their business, and many have a general idea that they want it toRead more

I have a similar conversation with lots of my author website clients — it starts a little something like this: “Do I really need a blog? I have no idea what I’d write about!” Sound familiar? Lots of authors feel this way — despite choosing to be writers, they don’t see the value in writingRead more

I give lots of advice on this blog to authors on the web.  It’s because I make my living building websites and recommending how to create successful author platforms, so I’ve seen lots of examples of what can be successful and what might not work as well — and I like sharing information for theRead more

One of the questions I’m frequently asked in my first conversations with clients about their new author websites is when should they have their new site ready. I most often talk with authors months ahead of their book launch, which allows plenty of time for strategy and creation, but the actual launch date comes downRead more

There are so many WordPress themes out there — how do you select the best one for you? As an author, you have some specific criteria the theme needs to meet to create a great author website, but before we get to that, let’s go over the criteria I use for ANY WordPress theme I’mRead more

As an author, there’s a natural fit for what images you might use on your website: your book cover(s) & your author photo. But did you know that the filename of those images and the Alt and Title tags you included when adding them to your site are huge influencers of their searchability? Let meRead more

Many experts in their field, be it scientific, business-related, personal-growth-related, or otherwise, often write a book at some point in their career.  Either they self-publish as a way to create a resource cataloging their knowledge to-date to share with others, or they’re tapped by a publisher to do the same. Author websites for experts areRead more

There are a couple of elements to track when it comes to keeping your website updated: First is the technology. WordPress is constantly releasing updates of itself, as is true for any plugins you use, and potentially even your theme. Think of it just like the apps on your phone — just as your phoneRead more