If you’ve written a nonfiction book, chances are you could easily leverage your existing work to create offerings besides your book to enhance your overall profit. For example, if you wrote a book on the wonders of bananas, why not create an audio program with information from you and other banana experts? Or a banana notebook to catalog experiences with bananas? Or seminars/webinars on bananas? You’ve already done the research, you already have the seed material – make sure it’s working for you!

You can sell these items individually, or in packages that make sense together, especially ones that include your book as a feature. These can be marketed as gift options, or, depending on the price point, a low-value way for someone to test the waters before jumping in. And these are not only effective for online sales, but can be brought along to speaking engagements, or offered as a promotional give-away. And don’t forget about seasonality — all those gift-giving holidays are a great opportunity to create an offering appropriate for the season.

But what if you’re a fiction author? Don’t despair – if you’ve authored a series of books, you have the opportunity to sell a pack of multiples with free shipping or a discount to entice additional sales. Or, what if a character in the book is obsessed with coffee, what about a coffee mug? Even a temporary tattoo similar to a character in your book – it doesn’t have to be a huge effort.

If you authored a children’s book, you can bring your characters to life in the form of toys or wall hangings. Get creative! The more you can bring your book to life, the more likely you are to capture your audience’s imagination.

And think about joining forces with other authors in your genre — perhaps you can package your book with other complimentary books and gain from each other’s promotion!

Share This Article

Hey!

If you’re interested in diving into more details about this topic (and many others!), check out my Author Website Planning Kit which details out everything you need to know to build your own author website.

This document consolidates, updates, and fleshes out my most popular and helpful articles written for authors and writers into a single, affordable resource. If you’ve been thinking about it for a while, but aren’t sure where to start, what platform to use, and what key decisions you’ll face, this planning kit is for you.

Interested in working with me on your author website? Contact me to schedule a chat.

 Author Website Planning Kit

Meet the Author

Author Website Designer, Kate Anchev

Author website designer, Kate Anchev, specializes in author websites for authors, publishers, and book promotion that are clean and goal-oriented to help authors tell their stories online. With many years of experience, Kate not only creates beautiful, easy-to-use, fresh designs, but also helps you make strategic decisions about your whole web presence, soup to nuts. If you’re interested in talking with Kate about your project, get in touch with her to schedule a chat.

Note that links to SiteGround author website hosting services throughout this website are affiliate links. I use and recommend these services not only because I receive a small commission if you purchase from them, but because I believe they are doing the best job possible.