Categories: Authors, Books, Creating a New Website, Website Content
In working with clients as a web designer, I often do more than just create layouts and make things beautiful. Mainly I help my clients figure out how to position themselves through their site so that they can meet the goals they have for their business. There are so many ways to go about creating a website, and deciding what to include and what to leave out is critical to a successful planning process.
On top of that, there’s a decision to be made about what voice you want your website to have. Along with the aesthetic of your site, this will communicate your brand. For example, should your website be casual and approachable, but still professional? Or maybe authoritative and more formal, but not prohibitively so?
Whatever you decide, your site users will be looking for one primary thing (and quickly) when visiting your site (more…)